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StarCraft 2 Covered in Wall Street Journal

July 21st, 2010 · No Comments · Uncategorized

“At a meeting of analysts last month, Mr. Kotick described Starcraft as one of the company’s seven “pillars of opportunity.” He said each pillar has the potential to deliver between $500 million and $1 billion of operating profit over its life span.”

A billion dollars in operating profit sounds healthy. Add the retailer’s profits and ancillary sales and activity and we’re talking a decent size economy centered around this game.

http://online.wsj.com/article/SB10001424052748704682604575369093457494042.html

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