StarCraft II Hacks

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StarCraft 2 Strategy

Interview with Activision Blizzard in Wall Street Journal

June 14th, 2010 · No Comments · Uncategorized

What no mention of StarCraft II? I’m sure that’s the product that will drive profit for the next 1.5 years at least.

The company reported a 33% increase in revenue to $1.3 billion in the first quarter. Meanwhile, industrywide sales of videogame software dropped 5.3% to $2.1 billion, after an 11% drop in 2009 as gamers cut spending in the recession.

WSJ: If you could snap your fingers, and instantly make one change in your company, what would it be, and why?

Mr. Kotick: I would have Call of Duty be an online subscription service tomorrow. When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience.

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